《討厭的東西(非文勿進)》路人某某

1、1

　　E-Business and e-commerce
　　(a) E-commerce
　　- All electronically mediated information exchanges between an organization and its external stakeholders所有電子斡旋的信息交換在組織和它的外在賭金保管人之間
　　- Focusing on commercial transactions
　　(b) E-Business
　　- All electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business process所有電子斡旋的信息交換，在組織之內和與支持業務流程的範圍外在賭金保管人
　　- Encompassing e-commerce包含的電子商務

　　Seven unique Features of e-commerce technology電子商務技術七個獨特的特點
　　(1) Ubiquity無所不在
　　- Internet/web technology is available everywhere, at work, at home, and elsewhere via mobile devices, anytime互聯網或網技術是可利用的到處，在工作，在家和在別處通過移動設備，任何時候
　　(2) Global reach全球性伸手可及的距離
　　- The technology reaches across national boundaries, around the earth技術橫跨國界到達，在地球附近
　　(3) Universal standard普遍標準
　　- There is one set of technology standards, namely internet standards有一套技術標準，即互聯網標準
　　(4) Richness豐厚
　　- Video, audio, and text message are possible錄影、音頻和文本消息是可能的
　　(5) Interactivity互動
　　- The technology work through interaction with the user技術工作通過互作用與用戶
　　(6) Information density信息密度
　　- The technology reduces information costs and raises quality技術減少信息費用并且提高質量
　　(7) Personalization/customization個人化或定製
　　- The technology allows personalized message to be delivered to individuals as well as groups技術允許個人化的消息被提供到個體並且小組

　　Growth of the internet and the web
　　(a) Created in the late 1960s
　　(b) About 350 million computers world wide to date大約350迄今寬百萬計算機世界
　　(c) Link businesses, educational institutions, government agencies, and individuals鏈接企業、教育機構、政府機構和個體
　　(d) Provides services such as e-mail, document transfer, newsgroups, shopping, research, instant messaging, music, video, and news提供服務例如電子郵件、文件調動、新聞組、購物、研究、立即傳訊、音樂、錄影和新聞
　　(e) Internet hosts are growing at a rate 45% per year互聯網主人增長以率45%每年
　　(f) Extraordinary growth – time to reach 30% US households非凡成長-時刻到達30%美國家庭
　　- Radio - 38years
　　- Television - 17 years
　　- Internet/web - 8 years

　　Organizing themes of e-business電子商務組織的題材
　　- Technology – development and mastery of digital computing and communications technology技術-數字式計算和通訊技術發展和精通
　　- Business – new technologies present businesses and entrepreneurs with new ways of organizing production and transacting business事務-新技術當前企業和企業家以組織生產和辦理事務新的方式
　　- Society – global nature of e-commerce poses public policy issues of equity, equal access, content regulation, and taxation社會-電子商務的全球性本質擺在產權、等長接入、美滿的章程和徵稅的公眾政策問題

　　How to internet and the web change business: base business concepts怎麼到互聯網和網變動事務：基本的企業概念
　　(1) Industry structure工業結構
　　- The nature of players in an industry and their relative bargaining power球員的本質在產業和他們的相對討價還價的能力
　　- By changing – the basis of competition among rivals; the barriers to entry; the threat of new substitute products; the strength of suppliers; the bargaining power of buyers通過改變-競爭的依據在敵手之中; 入口屏障; 新的替代品威脅; 供應商力量; 買家的討價還價的能力
　　(2) Industry value chains產業價值鏈
　　- Set of activities performed in an industry by suppliers, manufacturers, transporters, distributions, and retailers that transform raw inputs into final products and services套活動在產業執行了由供應商、製造商、運輸者、變換未加工的輸入成最終產品和服務的發行和販商
　　- Reducing the cost of information and other transactional costs減少信息和其他交易上的費用的費用
　　(3) Firm value chains牢固的價值鏈
　　- Set of activities performed within an individual firm to create final products from raw inputs套活動執行在一家單獨企業內創造最終產品從未加工的輸入
　　- Increasing operational efficiency增長的操作的效率
　　(4) Business strategy
　　- Set of plans for achieving superior long-term returns on the capital invested in a firm套計劃為達到優越長期在企業中投資的資本
　　- Offers unique ways -differentiate products; obtain cost advantages; compete globally; compete in a narrow market or product segment提議獨特的方式-區分產品; 得到費用好處; 全球性地競爭; 競爭在狹窄的市場或產品段

　　Seven unique feature of e-commerce technology – impacts on business environment七電子商務技術-對商業環境的衝擊獨特的特點
　　(1) Ubiquity無所不在
　　- Alters industry structure by creating new, marketing channels and expanding size of overall market通過創造修改工業結構新，銷售渠道和整體市場的擴展大小
　　- Creates new efficiencies in industry operations and lowers cost of firms’ sales operations在產業操作創造新的效率并且降低企業的費用銷售操作
　　- Enables new differentiation strategies使能新的分化戰略
　　(2) Global reach全球性伸手可及的距離
　　- Change industry structure by lowering barriers to entry, but greatly expands market at the same time改變工業結構通過降低入口屏障，但同時很大地擴展市場
　　- Lowers cost of industry and firm operations through production and sales efficiencies通過生產和銷售效率在全球性等級降低產業的費用和牢固的操作
　　- Enables competition on global scale使能競爭
　　(3) Universal standards普遍性標準
　　- Changes industry structure by lowering barriers to entry and intensifying competition within an industry變動工業結構通過降低入口屏障和在產業之內增強競爭
　　- Lowers costs of industry and firm operations by lowering computing and communications costs降低產業的費用和牢固的操作按降低計算和通信費用
　　- Enables broad-scope strategies使能寬廣範圍戰略
　　(4) Richness豐厚
　　- Alters industry structure by reducing strength of powerful distribution channels通過減少強有力的分配渠道力量修改工業結構
　　- Change industry and firm operations costs by lessening reliance on sales force改變產業和牢固的運作費通過減輕對銷售人員的信賴
　　- Enhances post-sale support strategies提高售後支持戰略
　　(5) Interactivity互動
　　- Alters industry structure by reducing threat of substitutes through enhanced customization通過減少替補威脅修改工業結構通過改進的定製
　　- Reduces industry and firm costs by lessening reliance on sales force通過減輕對銷售人員的信賴減少產業和牢固的費用
　　- Enable differentiation strategies使能分化戰略
　　(6) Personalization/customization個人化或定製
　　- Alters industry structure by reducing threats of substitutes, raising barriers entry通過減少替補威脅修改工業結構，培養障礙詞條
　　- Reduces value chain costs in industry and firm by lessening reliance on sales forces通過減輕對銷售人員的信賴在產業減少價值鏈費用和企業
　　(7) Information density信息密度
　　- Change industry structure by weakening powerful sales channels, shifting bargaining power to consumer改變工業結構通過減弱強有力的經營渠道，轉移討價還價的能力到消費者
　　- Reduces industry and firm operations costs by lowering costs of obtaining, processing, and distributing information about suppliers and consumers通過降低獲得，處理和關於供應商和消費者的分佈的信息的費用減少產業和牢固的運作費