KOL (Key Opinion Leader) marketing works extremely well in China. The influencers engage with their followers, by developing a relationship and making themselves relatable. They have an ability to make things trend and that is an opportunity that foreign brands should be looking to invest in. Word of Mouth (WOM) is incredibly important in terms of consumer decision making in China — 20 to 50 percent of all purchasing decisions are influenced by it. In 2018, the KOL market value was about 102 billion yuan according to Weibo big data.
网友：尹天星 打分：2 [2022-06-16 10:14:33]
KOL (Key Opinion Leader) marketing works extremely well in China. The influencers engage with their followers, by developing a relationship and making themselves relatable. They have an ability to make things trend and that is an opportunity that foreign brands should be looking to invest in. Word of Mouth (WOM) is incredibly important in terms of consumer decision making in China — 20 to 50 percent of all purchasing decisions are influenced by it. In 2018, the KOL market value was about 102 billion yuan according to Weibo big data.
62
[1楼] 网友：咩 [2022-07-05 23:43:08]
KOL(关键意见领袖)营销在中国非常有效。有影响力的人与他们的追随者互动，通过发展一种关系，让他们与他人产生共鸣。他们有能力引领潮流，这是外国品牌应该寻求投资的机会。在中国，口碑(WOM)对消费者的决策非常重要——20%到50%的购买决策受到它的影响。微博大数据显示，2018年KOL市值约1020亿元。
133 [投诉]
[2楼] 网友：NightTwinkler [2022-07-06 00:35:27]
一楼的翻译一级棒，是翻译专业人士吗？
9 [投诉]
[3楼] 网友：咩 [2022-07-10 21:34:03]
不是哈哈哈哈哈哈，是用翻译器啦（顶锅盖逃走）
34 [投诉]
[4楼] 网友：口口口 [2022-08-15 09:42:13] 来自河南
心情复杂，没想到在晋江评论区能看到英文名词解释，对不起看一眼就眼睛疼?
55 [投诉]
[5楼] 网友：苍了天了
[2022-08-26 23:08:09]
来自山东
救命，我看见英文就头疼，感觉回到了考研天天做阅读理解的日子
15 [投诉]
[6楼] 网友：leesoohyuk [2023-03-12 07:22:54] 来自重庆
想到了大学的时候学的《消费者行为学》和《品牌营销学》了?
[投诉]
[7楼] 网友：苏沐秋
15% [2023-06-02 01:03:52]
来自中国香港
概括一下就是中国的大v
[投诉]